The Perfect Merchandise Stand
Suppose you�re planning a 3-week European tour. You're planning to play about 20 shows to about 250 head a night. What do you need to stock the perfect merchandise stand?

It’s often said that the only real profit a band will make is in the merchandise. But what sells and what doesn’t? How much can you reasonably charge for a girly? Which colours are popular? And how important is the promotional value of your merchandise? Suppose you’re planning a 3-week European tour. You’re planning to play about 20 shows to about 250 head a night. What do you need to stock the perfect merchandise stand? We asked the advice of a few professional merchandisers.

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The Perfect Merchandise Stand